Wednesday, March 16, 2011

failed gap logo

Gap's new logo – an attempt to look “modern, sexy, cool” – only spawned the

Gap's new logo – an attempt to look “modern, sexy, cool” – only spawned the

Good Gap logo left, bad Gap logo right Unless you've been hibernating for

Good Gap logo left, bad Gap logo right Unless you've been hibernating for

In my opinion, Gap's been losing the cool battle in the past years.

In my opinion, Gap's been losing the cool battle in the past years.

The Gap is bringing back the classic blue box logo after they failed at

The Gap is bringing back the classic blue box logo after they failed at

By now you've heard from many corners of the Internet about Gap's failed

By now you've heard from many corners of the Internet about Gap's failed

Their failure

Their failure

The first four Gap stores will feature a full range of Gap adult,

The first four Gap stores will feature a full range of Gap adult,

The new logo first appeared on their new website today.

The new logo first appeared on their new website today.

Neurofocus attributes the failure of the new GAP logo to the Brain's

Neurofocus attributes the failure of the new GAP logo to the Brain's

Detailed write-up on this GAP logo idea on my blog : My Interpretation of

Detailed write-up on this GAP logo idea on my blog : My Interpretation of

Did Gap have a logo design backfired or was it truly a publicity stunt for

Did Gap have a logo design backfired or was it truly a publicity stunt for

My instant thought is “Oh dear, it is the Gap logo nightmare all over again…

My instant thought is “Oh dear, it is the Gap logo nightmare all over again…

A change of logo is one of the most critical. It's the same as a facelift.

A change of logo is one of the most critical. It's the same as a facelift.

Huge misstep by the Gap marketing team and their agency, Laird & Partners?

Huge misstep by the Gap marketing team and their agency, Laird & Partners?

Gap's logo failed for the design community because it lacks their core

Gap's logo failed for the design community because it lacks their core

Unevolved Brand # · Gap Logo Design Idea

Unevolved Brand # · Gap Logo Design Idea

Gap bag Gap briefly updated its logo in October last year but within days

Gap bag Gap briefly updated its logo in October last year but within days

Everyone was talking about and hating the new Gap logo, but it wasn't the

Everyone was talking about and hating the new Gap logo, but it wasn't the

After Gap's new logo failed, Neuromarketing company NeuroFocus used EEG and

After Gap's new logo failed, Neuromarketing company NeuroFocus used EEG and

She stepped down this week after a failed bid to launch a new logo

She stepped down this week after a failed bid to launch a new logo

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